ESPN gets record audience for women's NCAA selection show

ESPN gets record audience for women's selection show


March 16, 2004

BRISTOL, Conn. (AP) -- The NCAA women's tournament selection show drew its
best ratings ever Sunday.

The show, featuring the exclusive announcement of the 64-field team,
averaged 1.535 million households and a 1.7 rating for increases of 11
percent over the 1.38 million households and 6 percent over the 1.6 rating
of 2003.

Those numbers were in keeping with ESPN's increased ratings throughout the
college basketball season. The network saw an increase of 11 percent in its
ratings for the season, while ESPN2 showed a 25 percent increase from the
previous season.